Client Guides
How to Prepare Your Business for a Link-Building Campaign
Improve destination pages, expert credentials, internal linking, analytics and approval workflows before paying for outreach.
Read articleEditorial Backlinks blog
Practical link building, digital PR and outreach insights.
Original, practical guidance for founders, marketers and agencies working on journalist outreach, digital PR and editorial link building.
Digital PR
From Pitch to Placement: The Complete Editorial Outreach Journey
Follow a media opportunity from research and drafting through editorial selection, publication, link checking and reporting.
Read articleClient Guides
Editorial Outreach Onboarding: What to Prepare Before Launch
Prepare expert profiles, target pages, examples, approvals, restricted claims and campaign criteria before outreach begins.
Read articleLink Building
Nofollow Links: When They Still Create Real Marketing Value
Evaluate nofollow links through referral traffic, attribution, discovery, brand corroboration and relationship value instead of PageRank alone.
Read articleAI Search
How Editorial Mentions Support AI Search Visibility
Understand how credible third-party mentions, entity consistency and useful source pages can support discoverability in search and AI-generated answers.
Read articleDigital PR
How to Write Journalist Pitches That Are Useful and Quotable
Write journalist responses around relevance, credibility, direct answers, examples, deadlines and clean attribution.
Read articleSEO Strategy
How Many Backlinks Do You Need to Rank?
Learn how to estimate backlink needs using competition, page intent, existing authority, link quality and realistic campaign pacing.
Read articleLink Building
How Long Does Link Building Take to Show Results?
Understand the stages between campaign setup, outreach, publication, crawling, indexing and measurable ranking or referral impact.
Read articleDigital PR
Digital PR vs Editorial Link Building: What Is the Difference?
Compare proactive stories, reactive expert quotes, contributed content and publisher-led editorial mentions by control, cost and risk.
Read articleClient Guides
How to Choose the Right Expert Personas for Media Outreach
Match journalists with credible founders, executives, operators and licensed professionals without stretching one spokesperson across every topic.
Read articleTurn the guidance into a campaign plan.
Share your website, target pages and expert credentials for a practical route recommendation.