Editorial outreach services

Choose a service by method, control and campaign fit.

Compare earned journalist outreach, proactive digital PR, contributed content and transparent commercial opportunities before deciding on scope.

Core outreach services

Choose the service that matches your campaign.

Each service page explains editorial control, publisher payment, expected link treatment, delivery range, replacement criteria and the information required from the client.

Earned

HARO-style outreach

Fast, credible responses to active journalist requests using approved expert profiles.

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Earned

Qwoted outreach

Profile-led source opportunities and concise expert commentary for relevant media requests.

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Earned

Featured outreach

Evergreen expert-answer opportunities supported by useful, tightly written contributions.

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Earned

Digital PR

Proactive story development, expert commentary and data-led media outreach.

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Controlled or commercial

Guest placements

Publisher-approved contributed content with clear disclosure and link-treatment boundaries.

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White label

Agency fulfilment

Confidential multi-client delivery, approval workflows, unbranded reporting and non-solicitation controls.

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Industry-focused services

Outreach shaped around sector expertise and compliance.

Industry pages explain suitable spokespeople, target-page fit, editorial angles and common campaign limitations.

B2B and technology

SaaS link building

Founder commentary, product expertise, research and authority building for software brands.

Explore SaaS outreach
Regulated topics

Finance outreach

Credential-led commentary and careful claim review for finance and business topics.

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Property expertise

Real estate outreach

Local market insight, housing commentary and expert-led media outreach for property brands.

Explore real estate outreach
Consumer brands

Ecommerce outreach

Product expertise, consumer trends and digital PR angles for established ecommerce businesses.

Explore ecommerce outreach
Required disclosure

What every proposal should explain.

The route determines who controls publication, whether a publisher is paid and what can reasonably be guaranteed.

Publication controlJournalist, editor, publisher or site owner.
Publisher paymentNone, possible or confirmed and disclosed.
Link attributesPublisher controlled, sponsored or nofollow where appropriate.
GuaranteeEarned coverage is never guaranteed.
Delivery rangeA realistic window, not an editorial deadline promise.
ReplacementObjective criteria and a stated review period.
Client inputsExpert credentials, target pages, facts and approvals.
ReportingLive URLs, attribution, target page and observed status.
Quality boundaries

Campaigns we do not accept.

  • Fabricated expertise, identities, results or personal experiences.
  • Guaranteed named-media requests where the publisher has editorial control.
  • Misleading, deceptive or excessively promotional destination pages.
  • Forced exact-match anchors or undisclosed paid links.
  • CBD or cannabis, adult content, casino or gambling websites.
  • Illegal goods, counterfeit products, extremist content or deceptive financial schemes.

Start with method and fit, not link quantity.

We will review the website, target pages, spokesperson and preferred route before recommending a realistic scope.