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Before outreach
Approve spokesperson profiles, topics, target pages, exclusions and campaign criteria before submissions begin.
Expert led editorial outreach
Earn trusted editorial backlinks through expert-led outreach.
Turn your company’s real expertise into journalist quotes, trusted media mentions and relevant editorial links. We manage opportunity research, expert-response writing, approvals, outreach and live-link reporting for brands and SEO agencies.
Free review versus paid trial: The initial campaign-fit review is free. The Starter Outreach Trial is a $250 paid engagement covering research, planning and active campaign work.
Campaign control
More control before, during and after outreach.
Clear decision points reduce surprises and make outsourced outreach easier to review.
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During outreach
Review sensitive responses, monitor campaign activity and receive clear progress updates at the agreed cadence.
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After outreach
Receive verified live URLs, publication details, target-page records and replacement support under the written policy.
Service routes
Choose the acquisition method that matches the asset.
Earned media and controlled publisher opportunities are not the same product. We explain the difference before a campaign begins.
Journalist-source outreach
Reactive expert responses to active journalist requests. The journalist controls selection, editing, publication and link treatment.
Explore journalist outreachProactive digital PR
Original angles, expert commentary or data-led assets pitched to relevant media. Coverage is never guaranteed.
Explore digital PRContributed and publisher opportunities
Topic-led contributed content, sponsored opportunities or existing-content placements where available and disclosed.
Compare acquisition methodsTransparent comparison
What changes between earned and controlled placements.
Publication control, publisher payment, link attributes and delivery predictability vary by route.
Editorial control
Journalists and publishers make the final decision. A provider can manage research and pitching but cannot honestly guarantee earned coverage.
Commercial disclosure
When money reaches a publisher, the arrangement must be handled transparently and links should use the publisher’s required sponsored or nofollow treatment.
Written acceptance criteria
Target pages, exclusions, acceptable attributes, delivery window and replacement rules are agreed before the campaign starts.
Proof
Open the published pages and inspect the context.
Verified URLs are more useful than anonymous logos or unsupported placement totals.
Direct publisher URLs
Review the article, attribution, destination page and observed link status yourself.
Method context
Ask whether a result came from journalist outreach, digital PR, contributed content or a commercial opportunity.
Private campaign evidence
Qualified prospects can request anonymized reporting examples where client confidentiality prevents public disclosure.
Campaign suitability
We may not be suitable when:
- The spokesperson has no relevant expertise.
- The client requires guaranteed Forbes-style coverage.
- The target page is misleading or excessively promotional.
- The client requires exact-match anchor text.
- The client wants undisclosed paid links.
- The campaign depends on fabricated experiences or credentials.
- The website operates in a restricted, deceptive or illegal category.
- The business involves CBD or cannabis, adult content, casino or gambling services.
People first guidance
Resources organized around real buyer questions.
Use the learning centre to compare methods, evaluate quality and prepare credible experts.
Journalist outreach
Response speed, credentials, quotable answers, platform comparisons and rejection reasons.
Explore the clusterDigital PR
Campaign process, costs, story angles, evidence models and reporting metrics.
Explore the clusterBacklink quality and agency delivery
Link farms, attributes, anchor risk, publication evaluation, reporting and white-label controls.
Explore the clusterStart with a campaign fit review.
Share your website, target pages and spokesperson details. We will recommend the most credible route, explain the limitations and define the review criteria before work begins.