New WordPress website is being built and will be published soon
Editorial backlink services
Editorial backlinks are links that a journalist, editor or publisher chooses to include because an expert comment, original data, research or useful resource adds value to the article. The publisher controls whether the citation appears, how it is worded, where it is placed and how the link is treated.
We help brands earn these opportunities through expert-led journalist outreach and digital PR, while keeping earned coverage separate from sponsored or commercially controlled placements.
Learn what makes an editorial backlink credible Review verified placement examples
Primary campaign markets
Our primary campaign focus is the United States and United Kingdom. Outreach criteria can be separated by market so a campaign prioritizes publications, journalist requests, terminology and audience context that are actually relevant to the people the brand wants to reach.
Prioritize US-facing journalist opportunities and publications where the spokesperson, topic and target page genuinely fit. Responses can be adapted to US terminology and context instead of using a generic international pitch.
Prioritize UK-facing media opportunities and publishers when British audience relevance matters. Outreach can reflect UK terminology, editorial context and the specific requirements of the source request.
Brands serving both markets can use separate US and UK opportunity criteria while keeping one reporting process. Relevance comes before a publication's authority score or country label.
Respond to relevant source requests with verified expert commentary.
Explore journalist outreachInspect public publisher URLs and acquisition context before choosing a campaign.
View verified placementsMarket targeting improves campaign relevance; it does not guarantee rankings, coverage or a particular publisher. Earned coverage remains under journalist and publisher control.