Client guide
How to Choose the Right Expert Personas for Media Outreach
Match journalists with credible founders, executives, operators and licensed professionals without stretching one spokesperson across every topic.
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Client Guides articles
Practical guidance and examples focused on client guides.
Client guide
Editorial Outreach Onboarding: What to Prepare Before Launch
Prepare expert profiles, target pages, examples, approvals, restricted claims and campaign criteria before outreach begins.
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How to Prepare Your Business for a Link-Building Campaign
Improve destination pages, expert credentials, internal linking, analytics and approval workflows before paying for outreach.
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