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Free downloadable resource

Editorial Backlink Quality Checklist

Score a prospective placement before approval and document why it is suitable, conditional or too risky.

Use this checklist alongside our complete editorial backlinks guide for definitions, examples, acquisition methods and publisher-control tests.

What the checklist covers

  • Publisher legitimacy and editorial identity
  • Topical relevance and audience fit
  • Page context and destination-page value
  • Indexing and traffic plausibility
  • Dofollow, nofollow and sponsored treatment
  • Acquisition disclosure and replacement risk
Download the PDF checklistRead the full quality guide
Before approval

Seven questions every provider should answer.

Control and payment

Who controls publication, and does any payment reach the publisher?

Attributes and disclosure

What link attribute is expected, and how is a commercial relationship disclosed?

Guarantees and replacement

Is publication guaranteed, and what objective failure qualifies for replacement?

Relevance

Why does this publication and article make sense for the source and target page?

Verification

How will indexing, traffic claims, link status and the final destination be checked?

Risk

Are exact-match anchors, fabricated credentials or undisclosed paid links required?