Score a prospective placement before approval and document why it is suitable, conditional or too risky.
Who controls publication, and does any payment reach the publisher?
What link attribute is expected, and how is a commercial relationship disclosed?
Is publication guaranteed, and what objective failure qualifies for replacement?
Why does this publication and article make sense for the source and target page?
How will indexing, traffic claims, link status and the final destination be checked?
Are exact-match anchors, fabricated credentials or undisclosed paid links required?