Clear answers about delivery, payment and editorial control.

An editorial backlink is a link included within publisher content because the source, quotation, resource or contribution adds value to the article. Some contributed-content routes may involve a disclosed commercial arrangement; these are handled separately from earned journalist coverage.

No. Journalists and publishers retain editorial control. We can agree objective quality criteria and target categories, but we do not promise a named editorial outlet unless a transparent publisher arrangement explicitly permits it.

Standard performance-based campaigns do not require upfront payment. You review the qualifying live placement against the agreed criteria, approve it, and then receive the invoice. Custom retainers and agency agreements may use different written terms.

Timing depends on niche, source strength, publisher schedules and the selected route. A single campaign may produce an opportunity quickly or require several weeks. Your proposal will use a realistic range rather than a guaranteed editorial deadline.

Link attributes are controlled by the publisher and can change. A campaign can define acceptable attributes, but nofollow or sponsored attributes may be appropriate depending on the placement route and publisher policy.

The written replacement period in your proposal applies. If a qualifying placement is removed within that period for reasons outside the client’s control, we review the case and provide a suitable replacement where the policy applies.

We can draft from approved source material, but the named expert remains responsible for accuracy. Sensitive claims, personal stories, regulated advice and credentials require explicit source approval.

No. Rankings and traffic depend on content quality, technical SEO, competition, search demand, brand strength, algorithm changes and many other factors. We guarantee only the delivery obligations written in the campaign agreement.